Where does capitalism take us?

affluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety and waste resulting from the dogged pursuit of more. (de Graaf, 2002)

affluenza, n. 1. The bloated, sluggish and unfulfilled feeling that results from efforts to keep up with the Joneses. 2. An epidemic of stress, overwork, waste and indebtedness caused by dogged pursuit of the American Dream. 3. An unsustainable addiction to economic growth. (PBS) (Wikikpedia)

From the affluenza website

“Never before have our emerging environmental crises been laid out so clearly before us. Rather than shouting from the fringes, respected economists, scientists, and politicians are sounding the warnings in high-profile journals and the halls of government — warnings that our oceans are dying, that the ice shelves are melting, and that we are setting ourselves up for the most massive and devastating market failure humanity has ever seen.

So we recycle our garbage. We vote greener. We buy sleek, new hybrid cars and fill our houses with energy-efficient light bulbs. And we put our money and faith in the brave and ingenious technologies that will rescue us from the whirlwind.

But it won’t be enough. Because this is not, fundamentally, a technological problem. Nor is it, fundamentally, a political problem. This is a problem of appetites, and of narcissism, and of self-deceit. The planet is breaking, and it is breaking under the weight of our hunger for more. To reform the world, we must first reform ourselves.“

An American businessman was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large yellow fin tuna. The American complimented the Mexican on the quality of his fish and asked how long it took to catch them. The Mexican replied only a little while. The American then asked why didn’t he stay out longer and catch more fish?

The Mexican said he had enough to support his family’s immediate needs.

The American then asked, but what do you do with the rest of your time?

The Mexican fisherman said, “I sleep late, fish a little, play with my children, take siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos, I have a full and busy life, senor.”

The American scoffed, “I am a Harvard MBA and could help you. You should spend more time fishing and with the proceeds buy a bigger boat, with the proceeds from the bigger boat you could buy several boats, eventually you would have a fleet of fishing boats. Instead of selling your catch to a middleman you would sell directly to the processor, eventually opening your own cannery. You would control the product, processing and distribution.

You would need to leave this small coastal fishing village and move to Mexico City, then LA and eventually NYC where you will run your expanding enterprise.”

The Mexican fisherman asked, “But senor, how long will this all take?”

To which the American replied, “15-20 years.”

“But what then, senor?”

The American laughed and said “That’s the best part. When the time is right you would announce an IPO and sell your company stock to the public and become very rich, you would make millions.”

“Millions, senor? Then what?”

The American said, “Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos.”