What do people really want to hear about – 9 things

1. Aspirations and beliefs
2. David vs Goliath
3. Avalanche about to roll
4. Contrasting perspective
5. Anxieties
6. Personalities and personal stories
7. How to stories and advice
8. Glitz and glam
9. Seasonal/event related

Lois Kelly is the author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing